Digital Business 1/ : understand the digital world
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Description
Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
This course provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation.
Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries.
This course is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science.
Programme
Week 1 : Why Digital Changes Everything
- Digitaldisruption
- The pace of digital technological change
- Digital third places
Week 2 : Creating Value in a Digital World
- the power of externalities
- Digital business models
- Strategy in the digital era
Week 3 : Thinking and acting differently
- Effectuation in a digital world
- The key factors of success for startups
- The entrepreneurial epiphany
- The new rationality of seed funds
