Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding. This module will tell you how.
- Enseignant: Thomas PETIT
New business models, new perimeters
- The ecosystems of platforms
- Digital Open Innovation
- The impact of digital technologies on business models
- Connecting products and businesses
Regulating the digital innovation
- Regulation instruments
- Property in the digital world
- Market failures
The value of digital innovation
- Unlearning to count
- The financial value of non-listed startups
- Platform growth
The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.
This module will tell you how.
- Enseignant: Thomas PETIT
Big Picture
- Digital Transformation
- The new entrepreneurial context
- Data & Management
- Innovation by large corporations : The New Oxymoron of the Digital Era
- Acquiring Customers Online
- The Innovation Diffusion Paradox
- The art of pitching
Focus Area
- Framing the sharing economy
- Marketing : towards continuous consumption
- The Double Helix
Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
This course provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 10 concepts that are essential for understanding the new mechanisms of digital business and innovation.
Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries.
This course is ideal for learners from a wide range of backgrounds. It is brought to you by three expert professors and researchers from IMT - Telecom Paris, a leading European graduate school in the field of digital technology and social science.
- Enseignant: Thomas PETIT
Week 1 : Why Digital Changes Everything
- Digitaldisruption
- The pace of digital technological change
- Digital third places
Week 2 : Creating Value in a Digital World
- the power of externalities
- Digital business models
- Strategy in the digital era
Week 3 : Thinking and acting differently
- Effectuation in a digital world
- The key factors of success for startups
- The entrepreneurial epiphany
- The new rationality of seed funds
